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don’t need the web

One of the common debates small companies have is over web sites and web marketing. It’s those with the vision that the web is the answer, the cure all and savior versus the traditionalist who just can’t see the benefit and thinks it’s a complete waste. They’re both right, and they’re both wrong.

Today having a web site is as essential to any business as a telephone or a phone book listing. It is how many of your customers will find you, find out about your company in that critical first touch and decide to contact you. Online, you’re open 24/7/365. Ignore this channel and you’ll miss out on a huge audience and opportunities for your products and services.

At the same time, the web isn’t everything and your business marketing plan should contain a mix of traditional and electronic media to achieve the best awareness and accessibility to your company.

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