About the only time a lot of traffic is a good
thing is when you’re talking about your web site. Traffic
means people are touching your company and learning about it,
becoming potential customers. But how do you drive people to your
site? The answer varies greatly depending on your business and
budget, but even at the lowest end it can be done effectively.
All of your office materials, business
cards, letterhead and all your stationary, should have your web
address. It is as, or more, important than your physical address
or phone number. Every business card given out is an invitation
to your company via the web, and a potential first touch. Every
ad, brochure, postcard and flyer and your phone book listing should
carry the same invitation. Your web address should be in your
For more ways to drive traffic to your
site, look at web marketing.