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driving traffic

About the only time a lot of traffic is a good thing is when you’re talking about your web site. Traffic means people are touching your company and learning about it, becoming potential customers. But how do you drive people to your site? The answer varies greatly depending on your business and budget, but even at the lowest end it can be done effectively.

All of your office materials, business cards, letterhead and all your stationary, should have your web address. It is as, or more, important than your physical address or phone number. Every business card given out is an invitation to your company via the web, and a potential first touch. Every ad, brochure, postcard and flyer and your phone book listing should carry the same invitation. Your web address should be in your Email signature.

For more ways to drive traffic to your site, look at web marketing.

insight

> Driving Traffic
> First Touch
> Online Brand
> Don't Need the Web
> Web Marketing