The Born shoe division
of HH Brown has a niche and a loyal base of customers. The
challenge they faced was creating an online experience that
would both embrace these customers to let them deeper into
the brand and still present their unique line of footwear
and all its styles and colors.
Awayke provided a competitive analysis
and a brand discovery for Born, developed a website that
reflected all the spirit and style of Born shoes and utilized
technology to make browsing their huge catalog of styles
and colors easy, all resulting in a website experience better
than their competitors.
Unfortunately, the site has since gone away. Born changed
their 'nature' theme and became more consolidated with the
other HH Brown brands. We preserved the site, because we
enjoy it and it was one of our first.
the Born shoe site