Awayke; smart, simple, balanced

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portfolio

Lucent

Lucent Technologies

Lucent developed a Management Development Gateway site to help managers on the track to advancement. The site was rich with information and powerful, but they needed a way to show what was there and how to use it.

Awayke developed an animated virtual tour which took users through each part of the site, explained the materials, and showed how to retrieve the items of interest. We were able to break all the complexities down to three major categories and help keep it simple for Lucent people to understand the advantages of using the gateway.

insight

> Driving Traffic
> First Touch
> Online Brand
> Don't Need the Web
> Web Marketing