Awayke; smart, simple, balanced

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Microsoft / Engage

Microsoft and Engage were teaming up to provide targeted ad serving to web surfers via an anonymous cookie tracking system and windows broadband. Bill Gates was presenting the project as part of his keynote address at Streaming Media West.

His presentation was PowerPoint, of course, but to help explain how it worked Awayke created two flash animations to illustrate the process.

Engage did not survive the tech bubble burst, but we hear Microsoft is still around.

insight

> Driving Traffic
> First Touch
> Online Brand
> Don't Need the Web
> Web Marketing