Microsoft and Engage were
teaming up to provide targeted ad serving to web surfers
via an anonymous cookie tracking system and windows broadband.
Bill Gates was presenting the project as part of his keynote
address at Streaming Media West.
His presentation was PowerPoint, of course, but to help
explain how it worked Awayke created two flash animations
to illustrate the process.
Engage did not survive the tech bubble burst, but we hear
Microsoft is still around.